Head of Corporate Design
& Brand Governance
Creative Director

Extensive experience in strategic brand management and the development of consistent visual communication systems in regulated, international environments. I translate complex content into clear visual solutions, ensure design quality, and manage holistic design processes from concept to implementation.

—> Present

Creative Director

Design Consultant

As an independent designer, my focus is on corporate design, brand management, and art direction — complemented by structured process and quality management for international clients and complex brand environments. I develop consistent design solutions, guide brands through strategic and operational phases, and create robust structures that enable scalable design, efficient collaboration, and sustainable brand management.

2006 — 2025

Head of Corporate Design & Brand Governance

Umarex GmbH & Co. KG

Overall responsibility for the development, implementation, and continuous evolution of corporate design at Umarex across all relevant communication channels — in a regulated, international environment.

2004 — 2006

Senior Art Director

Digitale Druckwerke GmbH

Conception and implementation of corporate design and communication projects — including strategic brand processes with a focus on brand strategy and a consistently structured digital ecosystem.

I develop and manage brand-consistent design systems and create communication that remains clear, reliable, and of consistently high quality — even for complex and regulated topics.

With over 20 years of experience in creative leadership and brand governance, I help organizations effectively bring together design, strategy, and operations. My approach combines clear quality thinking with creative excellence — for scalable, future-proof design solutions.

Henryk Ochmann

Services

  • Brand Governance
  • Corporate Design
  • Art Direction
  • Design Operations
  • Visual Communication
  • Strategic Brand Processes

Selected Clients

  • Umarex GmbH & Co. KG
  • Digitale Druckwerke GmbH
  • International Brands & Partners

Highlights

  • Head of Corporate Design (2006—2025)
  • Creative Leadership Excellence
  • International Design Rollouts

Let's connect.

I support organizations with innovation and transformation initiatives — especially in regulated environments where clear structures, robust design systems, and consistent communication are essential. My focus is on scalable brand and design architectures, digital transformation, and international implementations. Detailed information, case studies, and references are available upon request.

Iserlohn, Germany