Global Brand Management
Brand Identity & Strategy
This project description provides an in-depth look at the initial situation, challenges, and the solution developed for the client. The focus is on design that combines clarity, consistency, and impact — especially in regulated environments.
Client Umarex Corporate Group
Year 2014-2018
Role Head of Corporate Design
Services Conception, development, and production of integrated design and communication solutions
Strategy
Starting from the brand name, a comprehensive design system is created that enables flexibility while ensuring clear brand governance. The foundation is a modular toolkit of assets that can be efficiently adapted to different international markets and requirements.
